Understanding personalized matching effects in persuasion

One of the most reliable and impactful methods for enhancing a persuasive appeal is to match an aspect of the proposal (i.e., its content, source, or the setting in which it is delivered) to an aspect of the consumer receiving it. This personalized matching in persuasion (also called tailoring, targeting, customizing, or personalizing) comprises a…

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Changing prejudiced attitudes, promoting egalitarianism, and enhancing diversity through fundamental processes of persuasion

The thoughts people generate – their number and valence – are critical for understanding when responding to persuasive attempts will result in egalitarian attitudes. A focus on thinking highlights the importance of understanding short and long-term attitude change in promoting diversity. How much people think is also consequential for spreading of initial change to more…

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Are positive interventions always beneficial?

Can people improve their lives by smiling more, trying to have a better posture, and by thinking about good memories? Can individuals become more successful by deliberatively engaging in positive actions and thoughts? Do people feel better by following recommendations from naïve psychology? In the present article we discuss these questions, noting that although some…

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Procesos de cambio de actitud hacia la contratación de personas con discapacidad

Las personas con discapacidad tienen que hacer frente a considerables obstáculos para acceder a un puesto laboral debido en parte a los prejuicios y estereotipos asociados a su desempeño en este contexto. Hablamos de percepciones injustamente infundadas como creer que tienen un menor nivel de rendimiento, una falta de competencia o incluso subestimar de forma…

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Using social and behavioural science to support COVID-19 pandemic response

The COVID-19 pandemic represents a massive global health crisis. Because the crisis requires large-scale behaviour change and places significant psychological burdens on individuals, insights from the social and behavioural sciences can be used to help align human behaviour with the recommendations of epidemiologists and public health experts. Here we discuss evidence from a selection of…

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SPSP Resources

SPSP Experts Videos (short videos for classroom instruction on topics related to social psychology, personality psychology, diversity science, and open science). To link to this content.

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Special Issue: meta-cognitive processes of thought separation

Separating from our thoughts often involves thinking about our own thoughts (meta-cognition). We describe meta-cognitive processes relevant to how individuals calibrate and control the impact of their thoughts on judgement and behaviour. Amongst other things, this special issue presents us with an opportunity to examine the similarities and differences between key contributions focused on correction…

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Ranking of the best Spanish researchers in Health Sciences (2020)

Ranked #1 in Social Psychology (2020) Based on the Science Citation Index Expanded (SCI-EXPANDED) and Social Sciences Citation Index (SSCI): Number of Publications Name h-index (>13) Fh Starting date Other areas 102 BRIÑOL, PABLO 28 1,17 2000 PSYCHOLOGY, MULTIDISCIPLINARY 107 ALUJA FABREGAT, ANTON 26 1,08 1998 — 52 BENET-MARTINEZ, VERONICA 26 1,08 1994 — 68…

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