Joshua J. Guyer https://www.spsp.org/news-center/blog/guyer-voice-confidence-persuasiveness Guyer, J. J., Briñol, P., Vaughan-Johnston, T. I., Fabrigar, L., Moreno, L., & Petty, R. E. (2021). Paralinguistic features communicated through voice can affect appraisals of confidence and evaluative judgments. Journal of Nonverbal Behavior. DOI: 10.1007/s10919-021-00374-2

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Self-validation theory (SVT) is introduced and presented as a series of six postulates. The core notion of SVT is that thoughts become more consequential for judgment and action as the perceived validity of the thoughts is increased. Instead of focusing on the objective accuracy ofthoughts, self-validation research focuses on a subjective sense that one’s thoughts…

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The successful impact of healthy eating campaigns often depends on the extent to which messages are effective in changing attitudes and behaviors over time. The present work proposes that healthy eating campaigns can be designed taking into consideration elaboration and validation processes so that the degree of attitude change is maximally influenced and is consequential.…

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One of the most reliable and impactful methods for enhancing a persuasive appeal is to match an aspect of the proposal (i.e., its content, source, or the setting in which it is delivered) to an aspect of the consumer receiving it. This personalized matching in persuasion (also called tailoring, targeting, customizing, or personalizing) comprises a…

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The thoughts people generate – their number and valence – are critical for understanding when responding to persuasive attempts will result in egalitarian attitudes. A focus on thinking highlights the importance of understanding short and long-term attitude change in promoting diversity. How much people think is also consequential for spreading of initial change to more…

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